Collection: Dink Eyeware

You shouldn’t have to compromise when it comes to your performance, your eye protection, or your appearance on the courts. Dink Eyewear began when our founder, Craig, started testing a lens concept originally built for color-blind men, designed to add richer color saturation while keeping whites looking clean and natural, kind of like upgrading to an OLED TV where everything just becomes easier to see.

Craig introduced these “ColorBoost” lenses in his optical store in prescription form, fitting over 200 customers who had no idea they were trying something different. The results were undeniable. People kept coming back saying they saw better, felt better, and did not want to wear anything else. That real-world success is what led Craig to apply ColorBoost to pickleball, maximizing ball visibility for faster reaction time, better reads, and more confidence in every rally. We pair that technology with premium Italian-designed sports frames, including options shaped specifically for a woman’s face and her style.